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Exposition

HELLO™ H5

From 11 October to 30 December 2012
A playful and sometimes frightening mise en scène of the marketing strategy of a brand, to enchant the kids and get adults asking questions.

Price: Varies according to event
HELLO™ by H5

TOGETHER IN A WORLD CHOSEN BY YOU HELLO™ by the H5 collective

 

 

 

 

GAÎTÉ GUESTS, THE H5 (PARIS) COLLECTIVE EXPLORE THE CUSTOMS AND PRACTICES COMMON TO COMMUNICATION AND POLITICS IN THE WEB 2.0 ERA.

A playful and sometimes frightening mise en scène of the marketing strategy of a brand you can't help liking: HELLO™. Following short film, Logorama (H5 - François Alaux, Hervé De Crécy, Ludovic Houplain), awarded an Oscar® in 2010 and a César in 2011, which used sharp irony to question brand images, this exhibition continues to mine the same critical vein and unmasks the shadowy side of HELLO™.

From Warhol onwards, the consumer society has been a recurrent subject for art works and H5 are approaching it from the point of view of one of the system's players. By adopting a posture including all available communication tools, the collective aims to illuminate the mechanisms brands use so as to better free themselves from them. The exhibition, then, is a platform for a double-edged system embodied in a playful, happy aesthetic where childhood and the fantasy of purity, locus of utopia and desire, hold sway.
HELLO™ is ubiquitous: a marketing machine to enchant the kids and get adults asking questions.

HELLO™ takes place in the exhibition spaces at La Gaîté Lyrique, from the lobby to the Grande Salle, from the building's façade into the streets of Paris and online at www.hello-h5.com (available soon).

 

 

HELLO™ H5, from 11th October to 30th December 2012: 

THE HELLO™ EXHIBITION / THE HELLO™ FESTIVAL ON STAGE / WORKSHOPS, INTERNSHIPS AND TOURS / HELLO™ BOOKS / THE HELLO™ STORE...


Full programme to come in September 2012.

 

 
 

From 11th October to 30th December, get reduced price entry to the Graphisme et French Touch exhibition at Les Arts Décoratifs on presentation of your entry ticket to HELLO™.

 

  • le programme

Rendezvous
Hello™ Plumefoot
From 13 to 27 Oct 2012
Hello™ offers you the chance to try yourself out in a new freestyle discipline mixing agility and amiability: use your feet and body but not your arms! Read more
Event finished
Rendezvous
Hello™ Mr President
Tuesday 6 November 2012
Obama Vs Romney… Hello™ invites you to take part in a US election special. Follow the results and vote online on hello-h5.com Read more
Event finished
Resources Centre
H5 at the Resources Centre
From 11 Oct to 30 Dec 2012
Who's behind HELLO™? H5 is the collective of graphic artists whose minimalist and efficient aesthetic has gained admirers among small electronic music labels and big car manufacturers alike. Come and discover more about their work at the multimedia... Read more
Exhibition
HELLO™ H5: the exhibition
From 11 Oct to 30 Dec 2012
HELLO™ takes over la Gaîté lyrique: a terrifying mise en scène of a transmedia marketing machine, by the internationally acclaimed H5 studio. Read more

  • Les visites

Tour
Guided tour for members with the curators
Tuesday 16 October 2012
The HELLO™ curators accompany Gaîté lyrique members on a tour of the exhibition. Read more
Event finished
Tour
Guided tour
HELLO™
From 13 Oct to 29 Dec 2012
Join a tour of a dozen or so original installations that tell the story of HELLO™, a simulated company created by H5. Read more
Event finished

  • Les ateliers

Workshop
HELLO™ Yellow Book
Saturday 27 October 2012
Come along and use the activities in the Yellow Book to learn to manipulate words and images to create your own brand image. Read more
Event finished
Workshop
Adolidays: Sound creation workshop with Kouz Prod
Hello™ H5
From 6 to 7 Nov 2012
For 11 to 14 year-olds, introduction to sound creation from the people behind the sound design for Hello™, the Kouz Prod studio. Read more
Event finished
Workshop
Make your own H5 t-shirt
From 28 Nov to 2 Dec 2012
Rachel Cazadamont from the H5 collective leads a t-shirt making workshop. Read more
Event finished

  • Les concerts

Music
HELLO™ French Touch: Yuksek (DJ) + Singtank + Alex Gopher
HELLO™ on stage
Saturday 20 October 2012
From 8pm to 4am: the first of three special nights sponsored by HELLO™ and curated by Alex Gopher, creator of the anthem Hello HELLO™, and Gaité lyrique programmer, Benoit Rousseau. Read more
Event finished
Music
HELLO™ This is the end
Kavinsky +Zombie Zombie live +DVNO +DSL
Friday 21 December 2012
While waiting for the predicted end of the world... the last of three special nights sponsored by HELLO™ and curated by Alex Gopher, composer of the anthem Hello HELLO™, and Gaité programmer, Benoit Rousseau. Read more
Event finished

  • Pour approfondir

Announcement
Logo competition
Be exhibited at HELLO™
Friday 5 October 2012
In association with Fubiz, H5 and la Gaîté lyrique invite you to take part in the HELLO™ logo competition! Read more
Event finished
Et aussi
Hello™ Gaîté Live
Works online, articles, interviews...
From 11 Oct to 30 Dec 2012
The Gaîté Lyrique's online media arm is taking a closer look at marketing Hello™ style. In the framework of the Hello™ exhibition, Gaîté Live is contributing some specially produced content that you'll be able to source here until 30th... Read more
Event finished

Partners

The grand partners of HELLO™
 


The partners of HELLO™

 

 

 

 

Media partners :
 

    

 

Dipping back in...

Rendez-vous
Wednesday 30 April 2014
Sélection Centre de ressources
Wednesday 30 April 2014
Rendez-vous
Tuesday 29 April 2014
Rendez-vous
Tuesday 29 April 2014