Matt Pyke is one of the most innovative – and positive – motion-artists of his time. His approach can be described as both scientific and holistic, as the name of his design studio, Universal Everything
, suggests. The striking variety of his artistic practices
(product, print, branded art, tv idents, interactive design, shop installations, arts), has positioned Pyke as a global contributor in the diffusion and popularization of design and motion design. Forever, his generative audiovisual installation for the V&A museum
, propelled him in 2009 to the forefront of relevant contemporary art.
Whether commissioned to do mass branding or experimental pieces, immersive environments or shop installations, Pyke’s creative process aims to blur the boundaries between genres and disciplines, labels and categories, arts and sciences. As such, Pyke is the poster child for the digital revolution, the hybrid resulting from coupling online communities with open source philosophies. His electronic parents are hacking and remix culture. Like many artists of his generation, Matt Pyke sows the seeds of a cultural renaissance based on sharing knowledge through his blog Everyone Forever.
or his first major solo project, Matt Pyke shares these obsessions for life’s infinite movement by encapsulating a « digital’s breathe » in each of the 8 installations of the exhibition, offering each time a perpetually changing experience.
The Matt Pyke & Friends exhibition also concentrates the artists’s shared keywords : aestheticism, romanticism, optimism, science, love and infinity. “How far can we push ultra-positive, super-optimistic feeling ?“, was the question posed during the preparation of the exhibition. Obviously, Pyke wants to explore the potential for gaiety in new technologies by creating conceptual but lush pieces which are meditative and colorful, abstract, sensual and poetic while striving to be intellectually stimulating.
Here, a 3 meters high walking monster, endlessly transforming itself. There, a monolithic block invites viewers to peek into a singular experience – witness the birth of materials at a molecular level. On the mezzanine, stands a crowd of generative living sculptures, grown from code. Facing them, a huge projection of a never-ending procession of bodies, struggling against a hurricane of sound.
Each piece can be considered a supercomputing beauty seeking emotional sensations and feelings whose magic breaks with rational functionalism. Remixing primitivism, minimalism, pop culture and 19th century landscape painting, the exhibition Matt Pyke & Friends takes us to a romantic theatricality reaching a subtle and meaningful relationship between technologies and the viewer.
La Gaîté Lyrique thus becomes a kind of oracle temple endlessly generating enigmatic allegories. A theatrical and magic moment, which entertains and brings warmth, thereby instantly gratifying for the visitor.