Le Creative-shop AMUSEMENT
Selection of international products
The AMUSEMENT shop has a selection of 200 products normally found only in the United States, Korea and Japan: from Photoshop magnets to PONG clocks and smiley-shaped cushions. A selection which will vary constantly in keeping with la Gaité Lyrique's program.
Co-designing of innovative products.
The AMUSEMENT shop will design limited edition products in partnership with third parties (manufacturers, schools, design studios). At its launch, a limited edition Philips x La Gaité Lyrique helmet. On the occasion of the skateboarding festival at la Gaité Lyrique, AMUSEMENT will offer limited edition sneakers designed by a well-known Parisian design studio. In partnership with the école nationale des arts décoratifs (National School of Decorative Arts, ENSAD), AMUSEMENT will produce and distribute innovative communication products conceived by the school's design department. Several other collaborations with fashion and design brands are also on the anvil.
Interior decoration: gaming and videomapping inspiration
The interior decor, by the interior design studio L'Araignée, was inspired by puzzle-games. Sober yet funny, at once elegant and amusing, this decor will be sublimated by a video-mapping projection by the new media agency SUPERBIEN. 10 EPSON video projectors will continuously project graphic elements inspired by the notion of the bug. Artistic direction by Abdel Bounane, architecture by Erwan Gayet, and interior decoration by Piero Preitano (L'Araignée).
Exhibition of products of the future
Apart from the products available for sale, AMUSEMENT will also offer a selection of around a dozen products so innovative that some are at the prototype stage! New means of locomotion, musical instruments of the future, robots: the future lies waiting for you somewhere at 3 rue Papin.
Special innovative campaigns with brands
AMUSEMENT applies its know-how to the domain of brand-names by offering innovative promotional events, which can develop to the extent of co-manufacturing products or jointly offering services. Light years from a simple product presentation or the showroom, AMUSEMENT is very much a brand laboratory. Information and offers at email@example.com
And all through 2011...
Soon after its launch, AMUSEMENT will offer a unique service: the creation of customized video games. Once the requirements have been specified, AMUSEMENT will create in a matter of weeks a video game to suite the client's most outrageous wishes. Information and pre-orders at firstname.lastname@example.org
Sale of digital works
AMUSEMENT will commercialize in an innovative manner some of the digital works of la Gaité Lyrique's artists on touch pads and digital platforms. Broadcast partner: TOUCHÉ (www.toucheee.com), designer of iPhone, iPad and Androïd applications. Registration and information at: email@example.com
CIRCLE : A club of 100 trend setters
Come Spring, AMUSEMENT will offer memberships to an exclusive club limited to 100 people who will enjoy special advantages regarding the events, partnerships and special campaigns conducted by AMUSEMENT. A model based on the "Freemium" tendency, where the member gets greater benefits than his boutique membership fees. Information and registration at: firstname.lastname@example.org